Guide To: Designer Logos, Past & Present

Annie Morgan
2026-03-24T10:51:53-04:00

Think you know about luxury fashion history? Test your knowledge with this guide to designer fashion brand logos.

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Designer logos are some of the most recognizable symbols in fashion and luxury. From monograms to subtle emblems, these marks represent heritage, craftsmanship, and global prestige. Whether they appear on handbags, jewelry, watches, or accessories, designer logos often become just as famous as the products themselves.

Many brands evolve their logos over time, introducing new typography and refreshed designs, sometimes as frequently as each season. Others, however, remain committed to their original identity, retaining the same logo from inception through to the present day as a mark of consistency, heritage, and enduring brand recognition.

In this guide, we explore some of the most recognizable luxury brand logos and what makes them so iconic.

Get To Know: Iconic Fashion Luxury Logos

Balenciaga

Balenciaga was founded in Spain in 1917 by Cristóbal Balenciaga. While the brand’s aesthetic has developed over the years, it has always gone back to its roots of playing with proportions and architectural shapes.

Unlike many heritage brands, Balenciaga rarely relies on a monogram or emblem. However, they have altered their logo over the years. Today, the simple typography reflects the brand’s modern, streetwear-influenced aesthetic.

Burberry

The Burberry logo has undergone several reinventions over the years. Historically, the brand used the Equestrian Knight emblem, symbolizing heritage and protection.

More recently, the brand introduced a modern wordmark alongside the TB monogram (created by Riccardo Tisci and Peter Saville), created in honor of founder Thomas Burberry. The interlocking initials have become a contemporary symbol used across bags, scarves, and accessories.

Cartier

The logo of Cartier is instantly recognizable for its elegant script lettering. Founded in 1847 by Louis-François Cartier, the maison has retained this refined typography for over a century, which is rarely seen.

The logo script appears often on the inside of designs, hidden out of sight, as well as across packaging and boutiques. Cartier jewelry designs often feature other iconic motifs, such as the panther or the signature screw design of the Love collection.

Chanel

Few logos are as recognizable as Chanel’s Double C. Created by the company founder Gabrielle Bonheur 'Coco' Chanel in the early 20th century, the interlocking Cs represent her nickname initials.

The Chanel logo appears prominently throughout the maison’s collections and on many of its most famous designs, notably on the Classic Flap bag. Its simplicity and symmetry have made it one of the most enduring emblems in fashion.

Dior

The logo of Dior often appears in several forms, each reflecting a different facet of the house’s identity. The classic ‘CD’ monogram represents founder Christian Dior, while the full Dior logotype is widely used across accessories and packaging, offering a clean and instantly recognisable finish.

Another signature pattern associated with the house is the Dior Oblique monogram, originally introduced in the 1960s and revived in recent years across bags and ready-to-wear. Its repeating motif adds a sense of heritage and texture, reinforcing Dior’s ability to balance archival design with a modern, fashion-forward perspective.

Fendi

Fendi’s original logo from 1925 was a squirrel holding a nut on a tree branch. Chosen by Edoardo Fendi to represent his wife Adele’s busy work ethic in their fur and leather workshop.

The double F logo of Fendi is known as the ‘Zucca’ monogram. It was designed in 1965 by legendary designer Karl Lagerfeld shortly after he joined the brand. The motif originally stood for ‘Fun Furs’, reflecting Fendi’s heritage in luxury fur craftsmanship. Today, the double F remains a defining symbol across handbags, clothing, and accessories.

Goyard

Goyard has a couple of logos: a classic logotype and the distinctive ‘G’ emblem, which cleverly incorporates the subsequent letters within its form, creating a subtle yet recognisable signature.

The brand’s signature Goyardine canvas features a repeating chevron pattern composed of small Y-shaped motifs. These Ys quietly reference the Goyard family name, forming a textured, all-over design rather than relying on a single bold emblem. Hand-painted and rich in heritage, the pattern reflects the house’s artisanal roots and enduring commitment to craftsmanship.

Gucci

Gucci has explored a whole range of logos over the years. One of the primary logos of Gucci consists of two interlocking Gs representing founder Guccio Gucci.

Introduced in the 1960s, the Double-G monogram quickly became one of the most recognizable motifs in fashion. It appears widely across bags, belts, jewelry, and small leather goods.

Hermès

The logo of Hermès features a horse and carriage illustration, reflecting the brand’s origins as a harness and saddle workshop founded in 1837 by Thierry Hermès.

The emblem emphasizes heritage and craftsmanship, while the bold orange packaging has also become synonymous with the brand.

Loewe

Loewe’s logo is known as the Anagram. Designed in 1970 by artist Vicente Vela, the symbol features four interwoven L shapes.

The intricate emblem appears embossed on leather goods and represents the brand’s dedication to artisanal craftsmanship.

Louis Vuitton

The LV monogram of Louis Vuitton is one of the most famous logos in the world. Created in 1896 by Georges Vuitton to honor his father Louis Vuitton, the design combines the LV initials with motifs.

Ironically, it was originally intended to prevent counterfeiting. The monogram has become a defining feature of the brand’s canvas bags and accessories.

Saint Laurent

The YSL monogram of Saint Laurent was designed in 1961 by graphic artist Jean-Marie Mouron, who was known as ‘Cassandre’.

The brand dropped ‘Yves’ from its name in 2012 under the creative leadership of Hedi Slimane. The intertwined initials represent founder Yves Saint Laurent and remain widely used on handbags, jewelry, and accessories.

Tiffany & Co.

The elegant wordmark of Tiffany & Co. is typically displayed in a refined serif font. Founded in 1837 by Charles Lewis Tiffany, the brand is even more known for its distinctive Tiffany Blue color.

While the logo itself is understated, the iconic blue box has become one of the most recognizable symbols in the jewelry world.

Van Cleef & Arpels

The logo of Van Cleef & Arpels could be one of two: the VCA logo, which has a Vendôme Column motif separating the ‘VC’ and the ‘A’, or alternatively, the logo lettering spelling out the brand’s name.

One of the brand’s most recognizable symbols is the Alhambra clover, introduced in 1968. Inspired by good luck, the four-leaf design has become synonymous with the house.

Does Bottega Veneta Have A Logo?

Interestingly, Bottega Veneta is famous for not relying heavily on a visible logo.

The brand follows the philosophy ‘When your own initials are enough’. Instead of bold monograms, Bottega Veneta products are recognized through craftsmanship, most notably the Intrecciato woven leather technique.

This understated approach has become the brand’s signature, proving that in luxury fashion, true identity doesn’t always require a logo.

Where To Buy Designer Accessories Online?

Shopping for luxury pieces online is both easy and difficult at once. Although search engines make it easy to find the items you are looking for, it is not always easy to tell what a reputable seller is.

There is usually the option to buy directly from a brand’s online boutique, but they do not always sell their most coveted pieces on their website, and sometimes you have to visit a brick-and-mortar store. This can be fine if you live in a big city where they may have a physical store; however, they won’t necessarily have the item you are looking for in stock and available to you.

Another problem that can arise with buying directly from a brand is that this is usually the most expensive route. The most affordable way to buy luxury accessories is generally going to be the luxury resale market.

At myGemma, we offer a wide variety of accessories from top-tier brands such as Chanel, Hermès, Louis Vuitton, Cartier, and many more. Many of these items are priced at up to 80% off retail and have been expertly authenticated by our in-house team before becoming available to buy on our website and app.

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How To Sell Designer Accessories?

myGemma is your one-stop shop for all things luxury resale. We offer three options for selling your designer accessories:

Consign: Get up to 25% extra for your item(s)

Sell Directly: Get paid in as little as 24 hours

Trade In: Receive up to 10% extra in credit

To get started, simply fill out the online form linked below, and a member of the team will be in touch with a price quote. The process has been designed to be as easy and quick as possible.

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