The Lowdown: Hermès Reports 9.8% Revenue Growth In Q4

Annie Morgan
2026-02-12T17:12:55-05:00

Hermès reports 9.8% Q4 revenue growth, defying predicted numbers and instilling confidence for 2026 sales.

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Hermès revenue growth, Birkin resale value, and continued demand for ultra-luxury handbags are once again making headlines. The French luxury house reported 9.8% fourth-quarter revenue growth for 2025, surpassing expectations and reinforcing its position as one of the most resilient brands in the global luxury market.

Strong U.S. & Japan Demand Drives Hermès Sales

Hermès saw particularly strong performance in the United States and Japan, where affluent consumers continue investing in iconic pieces such as the Hermès Birkin, Kelly, and silk scarves. Sales in the Americas delivered double-digit growth, highlighting sustained appetite for heritage craftsmanship and limited-supply luxury goods.

While many luxury brands are navigating softer demand, Hermès continues to outperform the broader sector thanks to its controlled production model, exclusivity, and loyal high-net-worth clientele.

Leather Goods Lead Growth

As expected, Hermès leather goods remained the primary growth engine. The Birkin and Kelly bags, consistently ranked among the most valuable luxury handbags on the resale market, continue to drive both primary and secondary market demand.

The brand announced earlier this year moderate price increases of approximately 5-6% in 2026, slightly below previous hikes. For collectors and investors, this reinforces a key reality: Hermès pricing power remains intact.

What Hermès’ Growth Means For The Resale Market

Strong financial performance from Hermès is more than just good news for shareholders, it has direct implications for the luxury resale market.

When primary market demand remains high and supply stays tightly controlled, resale values for coveted styles often remain strong. For owners of pre-owned Hermès handbags, this continued brand strength supports long-term value retention.

Where To Buy Hermès Accessories Directly?

There is the option to buy from a limited selection of Hermès accessories online. Highly coveted items such as Birkin and Kelly bags are only available in the maison's boutiques, and they are notoriously hard to buy.

At myGemma, you can buy Hermès accessories, including Birkins and Kellys, directly from our website and our app. Or, alternatively, you can make an appointment to visit us in person.

Every item is expertly authenticated by our in-house team and we guarantee authenticity or your money back. Discover a range of luxury accessories from a wide range of brands, from Chanel to Cartier.

Shop Hermès Directly

How To Sell Hermès Online?

Whether you are looking to sell an Hermès handbag or bracelet, myGemma offers a few different options. You can choose to either sell directly, consign, or trade-in your items for credit.

1. Sell Directly: This is our quickest selling option, with payments made in as little as 24 hours.

2. Consign: Earn up to 25% extra when you consign.

3. Trade In: Get 5-10% extra value in credit towards your next designer purchase.

Simply fill out the online form linked below and a member of the myGemma team will be in touch with a price quote.

Sell Hermès Directly